Job Description

Location: Charlotte or Raleigh, NC preferred - Open to Remote

Industry: Cycling / Outdoor Recreation

Reports To: Marketing Manager

Overview:

Fidlock USA is seeking a proactive and detail-oriented Marketing Coordinator with a strong understanding of the cycling and outdoor industries. This role blends customer satisfaction, marketing operations, and content creation — supporting both B2C and B2B marketing efforts. The ideal candidate is a self-starter, comfortable wearing many hats, and passionate about delivering exceptional customer experiences and compelling brand stories.

Qualifications:

• Familiarity with the bike and/or outdoor industries is essential.
• Experience in Static and Video Ad creation. Premiere Pro and Photoshop experience is essential. Figma experience is a plus.
• Experience with Shopify, Gorgias, JudgeMe, and email marketing platforms is a plus.
• Strong written and verbal communication skills.
• Ability to multitask and manage projects with minimal oversight.
• Must be highly organized, collaborative, and self-motivated.
• Minimum Education Requirement: Bachelor’s Degree.

Marketing Responsibilities:

• Ensure all communications align with Fidlock USA's branding guidelines.
• Create high-quality photo and video content for both organic and paid campaigns.
• Analyze social and digital ad metrics to optimize performance.
• Stay up to date with industry trends and recommend new strategies for engagement.
• Support B2B marketing efforts with dealer outreach, email campaigns, and blog content.
• Assist Fidlock Ambassadors with asset development.
• Create marketing flyers for events and dealer communications.
• Perform additional tasks and projects as assigned by management.
• Some travel may be required.

Customer Satisfaction Responsibilities:

• Respond promptly and appropriately to customer inquiries through Gorgias.
• Catalog customer issues accurately to track and analyze trends in outreach.
• Elevate recurring issues and trends to internal teams for resolution.
• Manage and respond to product reviews and feedback (via platforms like JudgeMe).
• Maintain up-to-date knowledge of products, pricing, and promotions.
• Additional responsibilities as needed.

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