Job Description
Marketing Communications Manager
Marketing
Full Time, Exempt
HYBRID Role
ABOUT US:
At REDCOM, our mission is to enable the most critical conversations in the world by developing highly interoperable, flexible, and easy-to-use communications solutions. REDCOM stands for Research, Engineering, and Development in Communications, and our goal is to be the Command and Control platform of choice for all tactical levels of the government. After 45 years in business, we are still in growth mode. We are seeking a dynamic and results-driven Marketing Communications Manager to lead our marketing initiatives. The ideal candidate will excel in content creation, digital marketing, lead generation, and public relations. This role is crucial in enhancing our brand visibility, driving customer engagement, and supporting our growth objectives.
OPPORTUNITY AT A GLANCE:
In this position, you'll take on the responsibility of creatively telling the REDCOM story. This position will craft our messaging, develop use cases, and increase our visibility across platforms, in support of REDCOM's business objectives.
ESSENTIAL FUNCTIONS:
Writing
Research and create thought leadership content, including web pages, landing pages, blog posts, social media posts, ad copy, product briefs, and success stories.
Develop targeted use cases to clearly explain product features and benefits.
Work closely with engineering staff and technical team members to translate highly specialized information into customer-focused content.
Digital Marketing Create and monitor ad campaigns across media platforms, including Google Ads, LinkedIn, and specialty trade websites.
Analyze the company's rankings and metrics using tools such as Google Analytics, Google Search Console, Moz, and HubSpot.
Stay informed on competitor positioning and messaging to inform strategy.
Lead Generation Develop comprehensive marketing and advertising campaigns to expand our reach, uphold brand integrity, increase brand recognition, and drive revenue growth
Own and manage all customer outreach programs to drive engagement and conversion.
Plan and host webinars in collaboration with REDCOM subject matter experts.
Public Relations Build and maintain relationships with media outlets to enhance visibility and influence.
Prepare and distribute news releases, op-eds, statements, and announcements to foster positive brand awareness.
Management Lead content development processes (from ideation and research to planning and execution).
Contribute to marketing effectiveness by identifying issues and brainstorming creative growth strategies through both traditional and digital marketing activities.
Manage relationships with external advertising agencies and related vendors.
KNOWLEDGE AND SKILLS PREFERRED TO FULFILL THE ESSENTIAL FUNCTIONS: Bachelor's degree in Marketing, Communications, or a related field.
3-5 years of experience in marketing communications or a similar role.
Strong writing and editing skills with a portfolio of content.
Proficiency in digital marketing tools and analytics platforms.
Excellent interpersonal and relationship-building skills.
Ability to work independently and collaboratively in a fast-paced environment.
SPECIAL WORKING CONDITIONS:
Hybrid work environment (work-at-home and in-office)
This position may require occasional extended work hours to meet project/release goals.
PHYSICAL REQUIREMENTS: The employee must be able to work on a computer workstation for extended periods of time requiring the ability to hear, have visual acuity, and have manual dexterity
ORGANIZATIONAL CONTEXT: No direct reports
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change based on business needs.
ABOUT REDCOM LABORATORIES, INC.:
REDCOM Laboratories, Inc. is a private woman-owned small business based in Victor, New York. Since 1978, REDCOM has been developing and manufacturing the world's most reliable communications systems for all branches of the U.S. military, our NATO allies, government agencies, emergency responders, service providers, and enterprises.
REDCOM was awarded a Top Workplaces award three years in a row by The Democrat and Chronicle. This dedication is based solely on employee feedback gathered through an anonymous survey that uniquely measured 15 drivers of engaged cultures. These drivers are critical to the success of any organization: including alignment, execution, and connection, just to name a few.
REDCOM allocates substantial resources to research and development. In fact, the name REDCOM is an acronym that stands for Research, Engineering, and Development in COMmunications.
What really makes REDCOM stand out from most other companies is our family-oriented culture. We encourage our employees to innovate and empower them to work autonomously. This enables REDCOM to not just respond to customer requirements but to generate truly innovative solutions. We understand and anticipate user needs and develop solutions to meet them. We love solving problems that other companies can't - or won't - tackle.
The wage range for this role considers the range of qualifications that are considered in making compensation decisions including but not limited to skill sets; experience and training; education and certifications; and other business and organizational needs. It is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each position.
Marketing Communications Manager: Hiring Range $64,890 - $73,550
WHY YOU WANT TO WORK FOR REDCOM:
We have an incredible benefits package including: 3 weeks of paid vacation per year, plus a generous sick time policy
Generous rollover policy
10 paid holidays per year
Generous medical insurance, with 1 plan covered in full for individual, 2-person and family premiums
Dental and vision coverage
401(k) plan with a match
Learning & development is strongly encouraged
Remote friendly work environment
Beautiful campus and generous office space
On-site workout facility
Tuition Assistance Program Redcom Laboratories
Job Tags
Holiday work, Full time, Temporary work, Remote job, Work from home, Home office, Flexible hours,